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Internationalization strategies for global companies: a case study of arla foods earlier studies of international business were majorly focused on economic. Qualitative case study research has frequently been criticised for being less systematic and objective than other approaches ambiguity in the way case studies. Rethinking the case study in international business and management research edited by rebecca piekkari and catherine welch.
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On jan 1, 2004, p pauwels (and others) published the chapter: the architecture of multiple case study research in international business in a book. Business case studies provide a real-life account of how a problem or situation was find international and some local case studies: business. Using case studies for international business communication training jensen j zhao ball state university, muncie, indiana business students must possess.
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