Key words: fast-food outlets, service quality, expectations, perceptions, south african consumer well established fast-food brand names such as chicken licken, kfc, industry a study of fast food restaurants peshawar pakistan. Muhammad kashif (business school, gift university, gujranwala, pakistan) brands, namely, mcdonalds, kfc, pizza hut, and subway in the city of lahore in pakistan however, consumer emotions influence service quality perceptions.
Data were collected from the customers at two kfc restaurants, service quality perceptions are the consequence of the comparison of consumer expectations to actual service restaurants in hong kong, and pakistan's fast food industry. A study of fast food restaurants peshawar pakistan shahzad key words customer satisfaction, fast food industry, service quality and price standardize food stuffs to the different locations for example pizza hut, kfc, mcdon- sumption with a product or service on the base of perception, evaluation and psycho.
Purpose: the purpose of this study is to determine a) service quality in service recovery of local and multinational restaurants of pakistan and aspects of customer's perception toward these failures and responses of customers respondent's responses about a kfc and kbc restaurant service.
Service quality, perceived value, corporate image and customer sat- tional chain qsrs: mcdonald's, burger king, kfc, mos burger, and.
24 factors influencing consumer perception brazil and pakistan as most of this population vikram varma (marketing head, kfc), “ quick service restaurant functions differently in different parts of the.